Quat-Chem Presents at Manchester's Marketing Open Mic Night

October 21st 2016

Quat-Chem Presents at Manchester's Marketing Open Mic Night

Quat-Chem's Marketing Manager, Lydia Simpson presented to Manchester's marketing professionals last night at the open mic night hosted by MediaCom Manchester.

lydia-simpson-marketing

Lydia presented the findings of the research conducted at Quat-Chem over the last year. The research focused on Relationship Marketing and Lydia discussed how online activity has helped the company improve its relationships with customers, distributors and partners. 

Lydia said: "Face-to-face meetings with our distributors and partners are important in helping us establish and build good relationships. We invite distributors to visit our facilities in Rochdale, meet our team members, which help to create a confidence between us and our partners. Our technical team also visit our overseas markets, in order to establish customer requirements.  But we wanted to support this activity and further improve our relationships and quality of service, so explored the idea of enhancing this interaction using online channels."

In the last 12 months Quat-Chem has invested in improving its online presence. The Company has developed a new website that includes an online ordering system & resource centre, engaged in more email marketing, and the Company is soon to launch its first international site for the Brazilian market. 

"Quat-Chem partners can access resources online and the majority of sales orders now come in to the business via the online portal. This has significantly reduced the administrative load at Quat-Chem and the new process is much more convenient for our distributors, who can place orders directly from their phone or tablet device" concludes Lydia. 

For more information about the Quat-Chem portal or if you're a distributor and you don't yet have access, contact us today. 

Lydia was recruited by Quat-Chem in 2013, to complete a research project for the Company. Lydia gradutated from MMU in 2015 with an MSc by Research and now leads the Marketing team at Quat-Chem.

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